Ready to Unlock The Fastest Path to Exponential Membership Growth?

Break through any roadblock and maximize your full business potential with our expert 1-1 guidance

Your ultimate goal is to grow the incredible membership site that you’ve always dreamed of…

Only instead of being fulfilled by your business, you’re wasting hours trying to navigate the barriers holding you back…

Maybe you’re:

  • Struggling with sales, retention, or churn, and have no idea where you’re going wrong
  • Feeling like you’ll never get enough traction in your industry
  • Trying to engage your members but feeling like it’s a fight you can’t win 
  •  Not seeing results as quick as you’d like and want to scale faster
  • Tired of playing small and want to level up without the frustration and overwhelm

You can stay stuck in a rut and try to push through…

Or you can stop doubting yourself and start enjoying the membership business you’re working hard to build…

The question is….
Do you really want to be going around in circles for the foreseeable future?

Imagine If:

  • You knew EXACTLY what you needed to do to grow your membership
  • You had the time and freedom to focus on your membership instead of feeling stuck in a rut working in the trenches
  • You could reach your goals 10x faster without the exhaustion, confusion, and headaches
  • You saved yourself months of time and thousands of dollars on trial and error
  • You completely transformed your membership in just one day

You know you don’t need another self-paced course that’s going to take you a long time to learn and implement.
What you really need is tailored support and a plan of action that addresses the unique needs of your membership…


Membership Accelerator VIP Days

Reach the next level of your membership in the fastest time possible…

Our Membership VIP experience is a power-packed day of focused strategy and practical solutions to help you conquer your toughest business challenges and achieve significant growth.

Together, we’ll work 1-1 (or rather, 2-1!) on your membership business, either in-person or online, to transform your overwhelm and confusion into COMPLETE CLARITY:

  • No more procrastinating the right decision
  • No more wasted time and effort trying to find a solution to your problems
  • No more uncertainty about which direction to take

Having support from people who’ve been there and done that will help you to get there 1000 times faster, without the fear that maybe this isn’t going to work out the way that you hoped.

After our VIP Day, you’ll go from feeling frustrated about your business…

To being completely focused on the effective strategies to skyrocket your membership.

Finally, you can breathe a sigh of relief and enjoy the recurring revenue and freedom that having a one-to-many business model brings.

Choose your package

Each VIP Day is designed with a specific goal in mind, so that you achieve results in the fastest time possible.

You’ll receive all the tailored support, tools, templates and resources you need, whether we work together online or in person. 

With our undivided attention, you’ll be empowered to implement proven tactics with confidence, leaving the day with a clear vision of the path to membership success and a plan to help you get there.

Map Your Membership

Gain a clear understanding of your membership offer in just one day to execute your launch with confidence.

By the end of your day, you’ll have a customized:

✔️ Offer mapped out so you know EXACTLY what your membership is
✔️ Initial audience strategy in place to build a crowd of raving fans
✔️ Plan of action for your tech stack and content schedule
✔️ Everything in place to launch your membership with confidence

Launch Strategy

Map out the ENTIRE launch of your membership, including the creation of your launch assets and timeline for optimal success. 

By the end of your day, you’ll have a customized:

✔️ Full launch strategy in place, including timeline and launch offer
✔️ Launch event planned
✔️ Launch assets and content structure mapped out
✔️ Confidence that your membership launch is planned for success!


Refine the first 90 days in your membership to ensure an outstanding member experience and increased retention for maximum revenue.

By the end of your day, you’ll have a customized:

✔️ Enhanced member onboarding process for optimal member experience
✔️ Member journey map to identify goals and checkpoints 
✔️ Plan for identifying and tackling cancellation points for improved retention


Establish a quarterly promotion plan and deep dive into creating a full major promotional campaign to skyrocket membership sales. 

By the end of your day, you’ll have a customized:

✔️ Promotional calendar in place, including timelines and offer specifics
✔️ Fully developed major promotion with sales page copy and written emails
✔️ Quarterly campaigns (3 months of promotions) mapped out


Strengthen your retention strategy to significantly reduce churn while elevating member experience, lifetime value and overall business growth.

By the end of your day, you’ll have a customized:

✔️ In-depth analysis of current churn, drop-off points, and cancellation reasons
✔️ Upgraded processes to maximize retention and reduce cancellations
✔️ Retention activators to boost member experience and revenue


Get a clear plan for the future growth of your business so you’re able to boost revenue without any doubt or stumbling blocks.

By the end of your day, you’ll have a customized:

✔️ Full business strategy set in place to exponentially grow your membership
✔️ Plan of action on the best path required to scale your business
✔️ Clear vision on your business goals and how you’re going to achieve them


£4000 online or £4500 in-person
(Approx $4900 or $5500 US Dollars)

Check current exchange rate


🚀 A 6 hour power-packed session with Mike & Callie, including both strategy and implementation time.

🚀 All the tools, templates and resources you need to ensure success.

🚀 Ongoing support via email and VideoAsk post Membership Accelerator Day for 30 days.

🚀 A hotel room for 2 nights, private meeting room plus lunch and dinner with Mike and Callie for in-person days.
*Travel to Newcastle is at your own expense. 

How it Works

1. Choose a package option to determine the goal of your day.
2. Complete our no obligation application form.
3. Once details and a date is agreed a 50% deposit is payable. We’ll then send over any pre-work for your day.
4. Any pre-work must be returned, along with the remaining payment, at least 5 days before your Accelerator day.
5. On the day we’ll connect inperson or on Zoom – there will be both discussion and implementation time, as well as several breaks.
6. At the end of the day, you’ll have a strategy and tools in place for achieving your chosen goal!
7. As not everything can be implemented on the day itself, we’ll provide ongoing support via email and VideoAsk for 30 days afterwards to help with any further questions that come up.

Learn from the experts who’ve grown 6, 7, and 8 figure memberships

Hi, we’re Mike Morrison and Callie Willows, your friendly neighbourhood Membership Geeks! With over 20 years experience in online marketing and web development, we’ve been the driving force behind a multitude of 6, 7, and 8 figure memberships. 

Since 2015, we’ve been running our own membership site, Membership Academy, where we’ve helped over 7000 people to plan, launch, and grow their online memberships. We eat, sleep, and breathe the online membership space and love nothing more than spending our days supporting our members and helping them to skyrocket their success.

What People are Saying

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If you’re looking for the real deal these guys are it. They’ve helped me turn what was a 5 figure business into a 7 figure business… In under 12 months! If you’re trying to push your business to the next level then you simply can’t survive or grow without the sort of guidance and industry knowledge they bring to the table.
Scott Devine
Scott’s Bass Lessons
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The level of clarity, control, and confidence I now have in running my membership is because I found Mike and Callie. They have saved me a lot of money and headaches.
Warren McPherson
Piano Lessons with Warren

Should you join us for a Membership Accelerator VIP Day?

This is for you if:

  • Want a completely tailored plan specific for your membership to help you move forward faster and with more certainty.
  • You need complete clarity on how you can achieve actual results.
  • You want to accelerate your membership growth, without making expensive mistakes.

This isn’t for you if:

  • You’re not going to put in the work to see positive outcomes. We’ll help you at every step of the way but you need to take action and implement the strategies and processes we show you. 
  • You’re expecting guaranteed results. We know what we teach works because we’ve done it ourselves and for clients, but we can never guarantee specific results. Nobody can make that promise!


Yes, all VIP Days (apart from the Ultimate Membership MOT) are available either virtually via Zoom or in-person. 

Unfortunately not. Your in-person investment includes a hotel room for 1 night, plus lunch and dinner with us. Travel to Newcastle is at your own expense. 

As we’re based in the UK and the majority of in-person days will be here, it makes sense for us to charge in GBP for this offering. We can however charge in USD for online days instead if preferred (current exchange rate applies).

There are 3 VIP days available each month so we always recommend booking your session as soon as possible. It will be first come, first served on approval of your application. 

You can book your Membership VIP Day up to 4 months in advance. Just let us know your preferred date in your application. 

If you’d like to discuss us coming to you instead that’s no problem, just let us know on the application form. Additional costs may apply.

Membership Academy is a self-paced training community with limited access to us, whereas a VIP Day gives you our undivided attention on your membership for a whole day, either in-person or online. Plus, you receive 30 days follow-up support.

In a powerful 6-hour session, we’re here to teach, guide, and help you to take action to move the needle in your membership business. 

Wherever possible, we’ll also be providing the tools, templates and resources you need to ensure success.

Yes. Options 1 and 2 are perfect for those just starting a membership site. We’re here to help you map out your membership idea or plan your launch strategy depending on which option you need most.

Membership VIP Days are a powerful way to overcome the roadblocks holding your business back. You’ll have a strategy and tools in place for achieving your chosen goal, elevating your membership to the next level. 

Yes! If you have a team helping you they are more than welcome to join for the day.

Yes. You’re more than welcome to book more than one Membership VIP Day as it’s a great way of moving towards your membership goals. Our VIP Day options cover growth at every stage of your membership journey. 

All Membership VIP Day options include ongoing support via email and VideoAsk for 30 days following your session. So, if you have any questions about the strategies you learn, or simply require some extra assistance, we’re here to help!

No problem. Send us an email at and we can help you to determine which is the right choice for you. 

If you have any other queries relating to our Membership VIP Days, please do contact us at and we’ll do our very best to help you.

It’s time to create the membership business you’ve always wanted!